Setting the scene Before we explore shopper attitudes, here is a quick look at grocery shopping behaviours – and how retail media factors in.Behavioursshop at least once a weekshop in-storeshop to a specific budgetshop onlineMedia exposure and influenceNumber of shoppers who recall seeing retail media in the last weekNumber of shoppers who claim they were influenced by the channelAlmost half of shoppers recall seeing in-store displays1 in 3 shoppers feel they were influenced by in-store displays1 in 3 shoppers recall seeing online ads1 in 5 shoppers feel they were influenced by online ads1 in 4 shoppers recall seeing personalised ads or communications1 in 6 shoppers feel they were influenced by personalised ads or communicationsRead on