Full Shop
Full access to all customer tools, reports and data:
- Participate in key category management processes at Metro
- Can review full performance of own and competitor products at Metro
- Access to Brand Loyalty suite of reports and other customer behaviors reports to perform deeper brand/Category analysis
Shop reports: Discover the range of possibilities for diagnosing performance, analyzing customer behaviour, and optimizing plans.
Performance in Detail
Unlock insights into product, brand and category performance, as well as performance drivers.
- Gain product and category level insights with additional time periods.
- Benchmark performance in the category.
- Analyse trends.
- Understand the profile of customers and compare this to the category or retailer.
- 2 versions: POS only & Card & POS
- E-commerce option available in both versions
Hourly/Daily Trends
Assess trends at hourly or daily level to support strategic planning and decision making.
- Identify busiest shopping periods for effective in-store activities and staffing.
- Optimize inventory by determining high-demand days and hours.
- Plan store events for maximum impact by identifying the best hours and days.
- 1 version: Card & POS
Basket
Enhance your understanding of customer basket contents, spending behaviour, and promotional opportunities. (Card & POS versions)
- Analyse customer shopping missions based on basket composition.
- Identify new product development (NPD) and brand marketing opportunities based on complementary products.
- Identify cross merchandising and secondary display opportunities.
- 2 versions: Card, POS
- E-commerce option available in both versions
Best Customer
Gain actionable insights into customer engagement and loyalty to drive brand and category growth.
- Assess the value and engagement of your most loyal customers.
- Recognise customer gain and loss patterns and their impact on your brand.
- Identify areas to boost brand and category engagement across different customer segments.
- 1 version: Card
- E-commerce option available
Switching
Examine growth or decline in sales for your product group in terms of customer spend behaviour changes.
- Analyse changes in sales for your product group in the context of customer spend.
- Evaluate value gains and losses from customers switching spend to or from competitor brands.
- Quantify the sales change due to incremental expansion or contraction of your brand or category.
- 1 version: Card
- E-commerce option available
Shop Accross Time
Gain insights into customer shopping behaviour, promotion effectiveness, and product engagement across time.
- Examine customer shopping behaviour between up to 4 distinct time periods.
- Analyse seasonal and non-seasonal product purchases.
- Evaluate the impact of promotions, product de-listings, and customer stockpiling.
- 1 version: Card
- E-commerce option available
Cross Shop (Products)
Gain insights into product and brand relationships and uncover new product and promotional opportunities.
- Understand the affinity between product groups by customer purchasing behaviour.
- Identify customers who exclusively purchase your brand vs competitors.
- Quantify the opportunity of bringing customers into your brand or category.
- 1 version: Card
- E-commerce option available
Source of Value (Come From/Go To)
Discover where sales come from/migrate to following events like promotions or changes in range/product discontinuations or reduced availability..
- Pinpoint where sales come from/migrate to after significant events for targeted brands/that affect brands negatively.
- Analyse performance for existing and new/lapsed customers within a category.
- Assess category impact due to promotions/delists, range changes/reduced distribution, or other events.
- 1 version: Card
- E-commerce option available in both reports
Trial & Repeat
Understand how trial and repeat purchases of your products evolve, especially in response to marketing activities.
- Identify frequent trial or repeat purchase products.
- Analyse how trial and repeat purchase rates change over time.
- Gauge promotional or new launch effects on repeat purchases.
- Determine potential targets for media activities.
- 1 version: Card
- E-commerce option available
New Product Evaluation
Track and compare the performance of your new product launch.
- Benchmark new product performance post-launch vs other launches in the category.
- Identify new-to-brand or category customers and explore trial and repeat purchase patterns.
- Assess product performance at the store level.
- Analyse sales impact on competitors and category expectations.
- 1 version: Card & POS
New Product Selection
Identify all recent product launches within your category, pinpointing launch dates for comprehensive analysis and comparison.
- Identify and analyse product launches and their launch dates.
- Access top-line KPIs for each product launch.
- Ideal for monitoring new market entries.
- Facilitates building the New Product Evaluation report.
- 1 version: Card & POS
Key Measures by Store
Explore how your products and brands perform across different stores and regions, identifying optimal distribution strategies and potential new markets.
- Pinpoint high and low-performing locations for targeted strategy adjustments.
- Assess store-level performance to identify under or overachievements.
- Identify potential trial stores for new product launches.
- 1 version: Card & POS
- E-commerce option available
Assortment
Enhance your range planning with an integrated analysis of customer behaviour and performance metrics. (Card & POS // POS only)
- Conduct range reviews with comprehensive category performance insights.
- Identify top and bottom performers within a range.
- Support decisions on product listings and distribution.
- 2 version: Card & POS, POS only
- E-commerce option available in both reports
Promotions
Gain insights into performance, purchase patterns, and competitive benchmarks during promotional periods.
- Compare promotion performance to non-promotional periods.
- Evaluate promotions by product, brand, or category.
- Gauge category sensitivity to promotions and competitive impacts.
- Strategize promotions based on seasonal trends and long-term data.
- 1 version: Card & POS
- E-commerce option available
Store Sales Tracker (Total & Weekly)
Monitor overall/weekly store performance with total level/weekly data, including weeks sold, sales value, and units.
- Analyse aggregated/detailed sales value and unit data at store level for a selected period/on weekly basis..
- Measure distribution and sales team performance (total).
- Recommended for weekly sales tracking and performance analysis (weekly)
- Supports sales tracking and integration with internal tools.
Promo Insider files: Benefit from this quarterly promo tool on a regular basis.
What is Promo Insider?
Excel-based tool (outside of Shop), in which you can find past promotions that happened in your categories across all 4 Metro Inc. Food banners.
It provides key evaluation metrics to help you assess the performance of your promotions.
Each file covers the last 2 years of promotions.
