dh innovations
Discover constant enhancements in our technology to reach the better satisfaction level. Our solutions are always at the cutting edge of technology and among the best on the market.
Technology constantly improving Shop User interface
Improving Shop report UI
Why are we making this change?
To align and improve the design system across dunnhumby, all Shop reports are being re-built on React, a new design technology for the Shop.
This project is delivering against a commitment to improving ease of use as we improve report UI (user interface), applying UX best practice and improve functionality based on feedback from users e.g. more intuitive buttons and user-friendly navigation. React is also already used in other dunnhumby products, so this work will bring greater consistency in user experience across the business
Benefits for users
This project brings a number of visible benefits for users of Shop. Some of the key highlights are:
Improvements from user feedback
- Including number of weeks in the timeframe detail for the report
- Weekly vs Latest chart now shows latest timeframe on x axis instead of number 1-X
- Report title displayed in the report UI
Ease of use/ UX best practice
- Redesign top banner, now permanently pinned
- Product selections apply to specific module only
- Export icon instead of hidden in menu
Report Ordering Journey Redesign
The Shop and User Experience (UX) teams reviewed user feedback from focus groups, surveys and enhancement requests, and identified a need to simplify Shop's interface, particularly the report ordering process.
The project has been split into two workstreams and will be delivered in two parts:
Redesign Report Selection - enable users to better understand what each report does / offer a streamlined experience, getting to key reports quickly.
Redesign Report Ordering - break ordering into key steps / offer up a simpler set of ordering parameters / prompt users with recent/favourite selections.global shopper insights generated every year
I like that its faster and I like that additional information, and preview enables users to be more self-serve and save time. Big fan of this change!
Report Selection Page
Benefits for Users
Improvements from User Feedback
- Clear report context provided for each report and report variant
- Help content built into user journey
- Benefit driven copywriting
Ease of use / UX Best Practice
- Clearer separation of report categories
- Improved naming conventions and groupings
- Information about report parameters like SKU thresholds and time periods is clearly listed
Report Ordering Form
Benefits for Users
Improvements from User Feedback
- A significantly more user-friendly and intuitive way to order a report
- Prompts to guide users on what selections to make are no longer hidden in tooltips, but easily accessible to provide context
Ease of use / UX Best Practice
- Improve dh competitive positioning
- Reduce rate of report failures
- Provides a more consistent experience
- Options for light-touch versus very experienced users via the assisted mode toggle
- Specific error states
Improving My Workspace, Custom groups and Custom Attributes on React
Key Benefits & key changes
🖥️Modernized UI across landing pages and popups​
🗂️Simplified navigation with clearer folder structures​
📋Cleaner table layouts for better readability​
🔍Streamlined filters to find what you need faster​
📣Improved notifications for clearer communication
Azure technology: we've migrated Shop to Azure in 2024...
Why?
Our strategic global partnership with Microsoft is grounded in a shared ambition to accelerate how data is used to better understand and engage customers.
Moving dunnhumby’s customer insights solutions from in-house servers to Azure provides retailers and their suppliers with fast and secure access to the insights needed to become truly customer-centric and deliver superior commercial results.
Key changes
Shop will remain the same visually and functionally. There will be minimal training/upskilling required for existing users
• Performance report will support all segmentations
• A new Performance Fresh report will support weight/volume data
• The new Impact module science is now available on Azure for the Promotion report, for the New Product Evaluation and for Source of Value reports.
Benefits
Faster insights Upgrading our systems to move Shop to Azure has resulted in data up- load speeds and significantly faster report processing thanks to a new technology enabling you to access quicker insights and accelerate customer focused decisions
• Advanced security features Azure’s industry leading security credentials and monitoring capabilities ensure your data remains safe
• Expert collaboration dunnhumby Shop benefits additionally from Microsoft’s expertise, delivering the most reliable performance from collaboration with Microsoft’s Cloud Solution Architects and Cloud Solution Experts
• Supports your Digital & Customer-First Transformation Microsoft’s expertise in tech, combined with dunnhumby’s complementary expertise in retail and data science drives alignment across your tech and business areas
• Improved carbon footprint By hosting Shop on Azure we are significantly reducing its carbon footprint, limiting your carbon consumption too. Microsoft’s ambitious carbon reduction programme means using Azure is up to 98% more carbon efficient than a traditional data centre