dhAssortment Product Updates
For Full Shop & Mini Shop Users
Three Years of History, Three Times More Perspective
You now have access to up to three years of historical data in dhA
Previously, analyses were limited to approximately 117 weeks of data. The platform has now been enhanced to make 160 weeks of history available, giving you a full three-year view of performance.
What does this mean for you? Simply put, it unlocks a richer analytical perspective. With a longer history, you can better understand long-term trends, evaluate performance across multiple seasonal cycles, and gain deeper insights into categories with slower purchasing patterns (such as general merchandising). This is particularly valuable when assessing year-over-year performance, identifying recurring opportunities, and making more informed assortment decisions.
Whether you're reviewing Back-to-School results, planning future seasonal initiatives, or evaluating category evolution over time, this extended history provides the context needed to move beyond short-term performance and uncover more meaningful business insights.
Need State Rollups
Faster Insights, Less Manual Work
With this capability, you can now set up a column preference as a ‘preset’ that is automatically applied to your Recommendation reports.
What’s New?
A new Need State Analysis view is now available within the Recommendations Report in Total Assortment. This view provides rolled-up need-state metrics in a single table, allowing users to compare need states side by side and quickly assess assortment performance from a top-down perspective.
Key capabilities include:
- View need-state metrics in one consolidated, sortable table.
- Metrics align with those shown in the Metrics Panel and are displayed as weighted averages at need-state level.
- Selecting a need state updates the Metrics Panel with the corresponding values.
- Compare add-order quartile distributions across need states.
- Export the view using the existing Customised Export functionality.
New analyse option to view Need state rollup table
Need state metrics available in metrics panel on table view
Why This Matters
- Reduces manual effort and eliminates the need for Excel-based analysis.
- Enables faster comparison of need-state performance and add-order quartile distributions.
- Helps users quickly identify high- and low-performing need states.
- Provides a clear starting point for analysis before drilling into product-level recommendations.
- Surfaces all key need-state metrics in a single view, removing the need to click into individual need states one by one.
Contact shopcanada@dunnhumby.com for any questions