We have been working on enhancing the Customer Price Sensitivity segmentation in Shop to improve the accuracy and reliability of customer insights:

• Ontario: With over one year of loyalty history now available, the Price Sensitivity segmentation has been strengthened to provide more robust and reliable insights.
• Quebec: Methodology adjustments have been implemented to better reflect market realities and reduce biases introduced by recent program and market changes.

There are no changes to the Shop interface or report setup. The update applies only to the underlying data used in analyses and reporting.