Advanced Coaching Sessions

Brand Switching: Understanding Customer Movement and Competitive Impact

For all users

Session on Brand Switching

We hosted an Advanced Coaching Session on Thursday 27th August on Brand Switching: Understanding Customer Movement and Competitive Impact. The session demonstrated how to move beyond sales results and understand what is driving gains and losses within your category and brand.

We have explored how switching analysis can help identify competitive threats, growth opportunities, and the customer behaviours behind performance changes.

We hope this was useful for you! You can connect your Client Learning Center to find relative training material: Please click on the “Advanced Coaching Sessions – Metro” course from your Catalog to consult the PDF and video recording of the presentation.

Access your folder

Click on the link below and access your folder from the Catalog view in your Client Learning Center.

Folder ➔

Access the PDF of the session

Click on the link below and access the PDF of the presentation.

PDF ➔

Watch the Video Recording of the session

Click on the link below and access the video recording of the session.

Video Recording ➔

Do you have additional questions on this session?

If you did attend the session or watched the video recording and if you still have questions, please ask us! You are here to support you.

Next Advanced Coaching Session: Evaluating Innovation Performance in Shop

The next session will be on Evaluating Innovation Performance in Shop on Thursday 1st October at 1pm.

Join this one-hour session to benefit from Metro & dunnhumby complementary expertise and understand how Metro evaluates innovation performance.

This session is designed for all Shop users and anyone across your business who might be interested in those topics:

Strategy – advice for getting the right insights:

  • How Metro evaluates new product performance?
  • What are the most valuable KPIs you may use?
  • How to define the right methodology and parameters?

Application – case study using Shop reports:

  • How to monitor innovation performance for CPGs?
  • Focus on the New Product Evaluation report

How to self register on the platform?

You can self-register for the next Metro & dunnhumby advanced coaching session (Thursday 1st October at 1pm) on your Client Learning Center.

You will be able to attend the session from the platform, or from Teams since it will be synchronized. Within Shop, dunnhumby client learning can be accessed by clicking the (?) icon and navigating to “Education” option in the dropdown.

Click to view details on how to register for a session ➔

Contact supportci@metro.ca for any questions