How can I assess the impact of new competitors on my products?

For all users - Did You Know?​

You can use Shop + the Performance report to assess the impact of new competitors in your category!

When a new brand or product enters your category, it’s crucial to understand how it affects your performance. Here’s a simple way to do that using your platform:

Step 1: Create Product Groups

Build a group for the newly listed brand/products, and comparison groups for:

  • Your brand
  • Other competing brands

This sets the stage for a clean, focused analysis.

Step 2: Run a Performance Report

Compare the period after the new product launch with the period before. Use these modules to uncover key insights:

  • Waterfall Chart: See how assortment changes impacted overall category sales
  • Trend Module: Track how each product group’s sales evolved over time
  • Profile Module: Discover which customer profiles each brand appeals to most

Key Insights: If your brand’s performance dropped while the new entrant gained traction, you’ll have a clear view of the competitive impact—and if your brand held strong, that’s a story worth sharing too!

Bonus: Use Customer Groups for Deeper Insight

Create a group of your brand’s buyers or loyal customers, and use it as a shopper panel in the Performance report.

Did your usual consumers switch to the new brand?

Or did they stay loyal?

Key Insights: If the new brand pulled buyers from your base, that’s a signal to act. If not, it reinforces your brand’s strength and loyalty.

Why It Matters

This approach helps you quantify competitive impact, understand consumer behavior shifts, and build strategic responses—all with just a few clicks in your platform.