dhAssortment recent product updates

For Full Shop & Mini Shop Contractors using dhAssortment tool - Available now

| Add Order Quartile -

Make Smarter Decisions Faster

The Add Order Quartile is a new feature in dhAssortment (Recommendations reports) used to automatically classify all products in a category into four groups (Q1 to Q4), from best to worst performing. It is used to draw a line between:

  • Top performers, i.e., products with the highest Add Order, which should be protected, for which it is crucial to secure distribution, optimize visibility, support with promotions if appropriate, etc.
  • Good contributors, i.e., solid products that play a useful role in the assortment but are less crucial than Q1. These create diversity and choice for customers and offer alternatives to top performers.
  • Weak contributors, i.e., products that are of limited importance to customers as a whole, which may be niche products, and for which their presence in the assortment across the entire banner can be challenged.
  • Underperformers, which are frankly possible candidates for rationalization.

-> Add order quartiles will make insights more visual, intuitive, and actionable. It will help users quickly identify underperformers and make consistent, data-driven decisions.

| Store Group Comparisons - Interactive Insights at Your Fingertips

This new feature allows you to easily compare product performance between groups when creating a report that includes groups of stores. This allows you to:

  • Easily identify differences in ideal assortment between several store clusters (which can be very useful in multi-banner analyses).
  • Gain deeper insights into predicted store performance, helping you make confident, data-driven assortment decisions.
  • Navigate the Recommendations tab as you would with a pivot table in Excel.

| Compare a product's customer profile with the category average

We’ve enhanced the Product Metrics Panel with Customer Segment insights! Now, you can instantly see which customer segments each product appeals to and how it stacks up against the category average (in terms of price sensitivity).

Why will it be helpful for you?

  • Instantly see which products resonate with different customer profiles, from price-sensitive to up-market.
  • Get a clear understanding of the customer–product relationship.
  • Make faster, smarter assortment decisions with all key metrics right at your fingertips.
  • Save time on analysis and focus on high-impact decisions that help you build a balanced category appealing to all customer segments.

How?

  • Click on a row in the table corresponding to a product.
  • Open the performance indicators pane on the right side of the screen and click on the new "Customer" tab.
  • You will then be able to see, compared to the category average, which customer segment the selected product over-indexes the most.

| Growth Sales unit - in Highlights menu in Customer Decision Tree

Growth in sales (units) is now available in the CDT view and displayed in the Highlights menu, alongside the existing Value Growth metric. This allows you to:

  • Quickly compare unit and value performance without navigating to the table view.
  • Analyze performance from two angles: the value generated, but also the actual movement in volume behind customer choices.
  • Save time by avoiding manual calculations or table lookups.
  • Make faster, more confident data-driven decisions.

-> This enhancement will help you gain a more complete picture when analyzing categories in the Customer Decisions Tree.